4516 Durham Chapel Hill Blvd.
Directions Durham, NC 27707

  • New: 866-933-4213
  • Used: 919-490-1000
  • Service: 919-281-1468

Mark Says Yes!


Mark Jacobson Toyota - 2016 Prius Information

Mark Jacobson Toyota would like to say Thank You for making us the #1 Toyota Dealer in Prius Sales* in for 2015!

See How the Original Hybrid Just Keeps Getting Better: the 2016 Toyota Prius

As the granddaddy of them all, the 2016 Toyota Prius is the newest iteration of the original consumer hybrid car and it just keeps getting better and better. We have the new Prius here at Mark Jacobson Toyota in Durham, NC serving Chapel Hill, Cary, Raleigh, and Apex, and we'd love to show you all the improvements and updates it offers.

While the previous Prius was no shrimp, the new 2016 model is bigger inside and out. Even at a glance, you'll see just how much sportier and more aggressive the design is thanks to sharp and angled Bi-LED headlights and available integrated fog lights, a lower and wider stance, and 17-inch alloy wheels for added attitude. The Hybrid Synergy Drive drivetrain is also improved to allow for even more efficiency - boasting more than 40% better thermal efficiency under certain conditions - with EPA-estimates hitting 52 miles per gallon combined city and highway.

Open the doors and climb into the futuristic cabin, sure to put a smile on any face. As the 2016 Prius is larger, there's more interior passenger space to stretch out in so even your tallest friends will be happy. Cutting-edge technologies like an available 7-inch touchscreen infotainment system, a 4.2-inch dual Multi-Informational Display is on the instrument panel, and there's even the available Qi-compatible wireless smartphone charging station. Add on a moonroof to let the light in, steering wheel-mounted controls to keep your hands on the wheel and eyes on the road, and safety features like Enhanced Parking Support and even a Color Heads-Up Display, and you'll be ready for anything.

This new 2016 Prius is absolutely the best yet and we'd love to show it to you in person. Just come out to our Durham, NC dealership, find it among the rest of our new Toyota models, and discover the efficient and dynamic ride of a lifetime.

Prius revolutionized transportation 15 years ago by bringing hybrid cars to the mainstream. With over 1.8 million Prius models sold in the U.S. alone, it's become the trusted leader in eco-mobility. Prius is a modern-day icon, and its dependable Hybrid Synergy Drive is loved by owners around the world. That's just one reason why 95% of all Toyota Prius models sold in the last 10 years are still on the road. In those last 15 years Prius has done more than just save fuel, its estimated to have reduced over 11 million tons of CO2 emissions from being released into the atmosphere. It's the most popular hybrid on the road and its won awards for lowest fuel costs and operating costs! All reason that make the Prius a good choice and with all the new features on the 2016 y you just can't go wrong! Get ready to take everyone by surprise. The all new 2016 Toyota Prius has arrived and comes with a striking new look that will shake up the status quo.

Get ready to take your adventures even farther. Prius Two Eco offers impressive fuel economy with its EPA-estimated 58 mpg city, helping make your trips easier on your wallet - and the environment. So whether you're making a road trip or a short trip, Prius helps make your journey an efficient one.

The 2016 Prius keeps it signature shape that is engineered to cheat the wind and includes stylish front and rear LED lights all helping to make a powerful statement. An all-new chassis helps to ensure the Prius is always up for some fun. The lower and wider stance shows off a more athletic appearance and delivers a more responsive driving experience. And, with available 17-inch alloy wheels you can add the right amount of attitude and ensure all eyes will be on this hybrid!

To get more of what you want on the inside Toyota added new seats that allow for more room to stretch out and the center console was reshaped to keep things feeling spacious. some extra space. The all new 2016 Prius is one smooth operator, the new suspension was tuned to keep the right amount of comfort and driving fun. Advanced sound-deading techniques help to keep all that unwanted outside noise, well outside! We all want to bring some of the outside in and with the available moonroof you can!


The 2016 Prius comes equipped with an all-new double wishbone rear suspension designed to give responsive handling and a smooth ride. The added bonus is that its smaller design allows for more cargo space! To help smooth out turbulent winds the functional and stylish rear spoiler was designed to help with the Prius' awesome wind cheating abilities. It helps to make things quieter and more fuel efficient!

Make an Inquiry

Sales Department Contact Information

Mark Jacobson Toyota

4516 Durham Chapel Hill Blvd.
Directions Durham, NC 27707

  • Sales: (866) 933-4213


We all know the Prius is already a "smart" car but it just got even smarter with the available Intelligent Clearance Sonar system. This stress reducing tech scans for stationary objects like walls or lampposts and should it anticipate a collision it will emit an audible alert, reduce engine output and automatically apply the brakes. And, with the available Intelligent Parking Assist this system will automatically control the steering to help guide you into an open parking space.

Mom always said, "Keep your eyes on the road!" Well with the available color Head-Up Display you can! It uses aircraft-inspired technology to project important information right on the windshield. Not only can it show you your speed but it can give you turn by turn directions.

The newly developed available Toyota Safety Sense P is an active safety package that combines the Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Auto High Beams and Full Speed Dynamic Radar Cruise Control to assist the driver. This system creates in-the-moment safety to support awareness and decision making on the road.

Other available safety features include Blind Spot Monitor, Rear Cross Traffic Alert, and Rain-sensing windshield wipers. Included as standard features is a integrated backup camera and the Star Safety System which features Vehicle Stability Control, Traction Control, Anti-Lock Brakes, Electronic Brake-Force Distribution, Brake Assist, and Smart Stop Technology.

The 2016 Prius is in-stock and ready for a test drive! Click to browse our inventory.

*#1 in Prius sales based on 2015 in North Carolina  Sales data per Southeast Toyota Distributors.