2026 Toyota Prius in Durham, NC
Starting at1
$ 28,550
MPG
57 City
56 Highway
* EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2026 Prius LE; 53 city/54 hwy/54 combined mpg rating for 2026 Prius LE AWD; 52 city/52 hwy/52 combined mpg rating for 2026 Prius XLE, Limited and Nightshade Edition; and 49 city/50 hwy/49 combined mpg rating for 2026 Prius XLE AWD, Limited AWD and Nightshade Edition AWD. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle's condition and how/where you drive.See www.fueleconomy.gov.
13 Vehicles Available
Ride with a burst of style.
Design
Bold, Striking Design
Smooth curves and sharp details highlight Prius’ modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek silhouette that looks good from any angle.
Smooth curves and sharp details highlight Prius’ modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek silhouette that looks good from any angle.
Technology
Illumination Notification
This available stylish interior accent illuminates as a subtle cue to the driver when a preceding vehicle begins to move from a stop.
This available stylish interior accent illuminates as a subtle cue to the driver when a preceding vehicle begins to move from a stop.
Performance
Dynamic Handling
With a low center of gravity, Prius is designed to perform. Feel its nimble handling in every turn and stability during acceleration and braking, for a drive that’s all-around confident.
With a low center of gravity, Prius is designed to perform. Feel its nimble handling in every turn and stability during acceleration and braking, for a drive that’s all-around confident.
*Selling price excludes tax, tag, registration, title, and $798 dealer fees. Special APR offers and dealer and/or customer incentives cannot be combined.
Must present Internet Discount prior to purchase to receive savings. Dealer installed options are not included in pricing. Must present Internet Discount prior to purchase to receive savings.
*Though uncommon, it is possible for errors to occur when posting information. We appreciate your understanding and respecting our right to correct errors. All vehicle specifications, prices and equipment are subject to change without notice. See above for information on purchase financing and lease program expiration dates. Prices and payments (including the amount down payment) do not include tax, titles, tags, documentation charges, emissions testing charges, or other fees required by law or lending organizations. The estimated payments may not include upfront finance charges that must be paid to be eligible for the purchase financing program used to estimate the APR and payments. Listed Annual Percentage Rates are provided for the selected purchase financing or lease programs available on the current date. Program expiration dates reflect currently announced program end dates, but these programs are subject to change at any time.
Lessees will be financially responsible for mileage beyond the elected quantity and for vehicle maintenance and repairs and excessive vehicle wear. Option to purchase at lease end for an amount may be determined at lease signing. Payments may be higher in some states. You may not be able to combine other incentives with the purchase financing or leasing programs presented above. Residency restrictions may apply. See dealer for details.
Listed APR, down payment, payments, incentives and other terms are estimates for example purposes only. Information provided is based on very well-qualified buyers or lessees. The payment information provided here is not a commitment by any organization to provide credit, leases or other programs. Some customers may not qualify for listed programs. Your terms may vary. Lessor must approve lease. Credit approval required.
More Info
1*Starting MSRP is the lowest Base MSRP for the series of a model and excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,195 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Prius, Prius Plug-in Hybrid, Toyota Crown, Mirai, GR86, GR Supra), $1,450 for Entry SUV (Corolla Cross, Corolla Cross HV), $1,450 for Small SUV (RAV4, RAV4 HV, RAV4 Plug-in Hybrid, bZ4X), $1,495 for Mid SUV/Van (4Runner, 4Runner HV, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna, Land Cruiser, Toyota Crown Signia), $1,595 for Small Pickup (Tacoma, Tacoma HV), $2,095 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on Delivery, Processing and Handling.) Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. Dealer price will vary.