Reserve Your New Toyota

Reserve Your New Toyota

Reserve and Customize Your next New Toyota.
Contact Us for information on how to reserve your new Toyota.

Trucks & Mini Vans


SUVs & Crossovers


2024 Highlander

Blue 2024 Highlander Start Your Custom Order

2024 Grand Highlander

Silver 2024 Grand Highlander Start Your Custom Order

2024 Corolla Cross

2024 Corolla Cross Start Your Custom Order

Hybrid & Fuel Cell


2024 Prius Prime

2024 Prius Prime Start Your Custom Order

2024 Corolla Hybrid

2024 Corolla Hybrid Start Your Custom Order

2024 Corolla Cross Hybrid

2024 Corolla Cross Hybrid Start Your Custom Order

2024 Camry Hybrid

Black 2024 Camry Hybrid Start Your Custom Order

2024 RAV4 Hybrid

2024 RAV4 Hybrid Start Your Custom Order

2024 RAV4 Prime

Gray 2024 RAV4 Prime Start Your Custom Order

2024 Highlander Hybrid

2024 Highlander Hybrid Start Your Custom Order

2024 Grand Highlander Hybrid

2024 Grand Highlander Hybrid Start Your Custom Order

2024 Tundra Hybrid

2024 Tundra Hybrid Start Your Custom Order

2024 Sequoia Hybrid

2024 Sequoia Hybrid Start Your Custom Order


Finding the perfect vehicle shouldn't feel like a compromise. At Mark Jacobson Toyota, we make it easy to secure the exact Camry, RAV4, Tacoma, or Hybrid model you’ve been dreaming of. By reserving your vehicle through our dealership, you gain priority access to our incoming pipeline and the ability to request a custom factory order. Whether you are looking for a specific color or a specialized technology package, our team in Durham is here to say 'YES' to your automotive needs. Start your journey today by selecting your preferred model below.

Questions & Answers

What is the process of reserving a new Toyota?

The process of reserving a new Toyota at Mark Jacobson Toyota is designed to be transparent and straightforward. It begins when you browse our incoming inventory or specify the exact model, trim, and features you desire through our online form. Once you submit your request, a dedicated reservation specialist will contact you to verify the details and check our current build slots. We will then match your preferences with a vehicle in our pipeline or initiate a custom factory order. After a deposit is placed, we provide regular updates regarding your vehicle’s production phase and estimated arrival date at our Durham dealership.

Is there an extra cost for reserving a new Toyota?

Nope, not here. One of the primary concerns for many car buyers is whether a reservation comes with a "convenience fee" or a dealer markup. At Mark Jacobson Toyota, we believe in transparent pricing. There is no additional cost or premium fee specifically for the act of reserving a vehicle. The final price of your Toyota will be based on the Manufacturer’s Suggested Retail Price (MSRP) plus any specific options, accessories, or packages you choose to add to your build. We provide a full breakdown of costs upfront so that you can plan your finances with total confidence and no surprises.

How long will it take for my vehicle to arrive?

The delivery timeline for a reserved Toyota can vary significantly based on several factors, including the specific model, trim level, and current global supply chain conditions. For instance, high-demand hybrid models or specialized trucks like the Tacoma and Tundra may have longer lead times compared to standard gasoline sedans. Generally, a reservation can take anywhere from a few weeks to several months. Our team monitors the Toyota production schedule daily and will provide you with a Vehicle Identification Number (VIN) as soon as it is assigned, allowing us to give you a much more precise delivery window.

Can I lock in my rate and payment?

Yes, you can certainly begin the financing process while waiting for your vehicle to arrive. Once we have secured a specific vehicle for you and assigned a VIN, we can work with Toyota Financial Services to explore current promotional rates. If Toyota is offering a special APR or lease deal at the time of your reservation, you may be eligible to lock in those terms. Furthermore, if incentives or interest rates improve by the time your vehicle arrives at our lot in Durham, you typically have the flexibility to choose the more favorable program available at delivery.

What if the rates get better before my car gets here?

Trading in your current vehicle is a seamless part of the reservation process at Mark Jacobson Toyota. Since there is a waiting period for your new car, we offer a preliminary appraisal to give you an estimate of your current vehicle's value. As your new Toyota nears its delivery date, we will perform a final inspection to confirm the trade-in amount. This allows you to continue driving your current car while you wait. We recommend keeping the vehicle well-maintained during this interval to ensure you receive the maximum possible value toward the purchase of your new, reserved Toyota.

Can I trade my current car?

This is just like the rate. Once we have a vehicle secured we would be happy to appraise your trade and lock in a value. You just need to promise to keep it clean for us until we get it back.

What if I change my mind?

We understand that life circumstances can change quickly, and we strive to offer maximum flexibility for our customers. Your initial deposit is generally refundable until a specific vehicle is locked into the production sequence and a permanent Vehicle Identification Number (VIN) has been assigned to your order. Once the vehicle is in the final stages of transit and we have secured it exclusively for you, the deposit is typically applied toward your down payment. Our goal is to make the experience stress-free, so we encourage open communication with your sales consultant if your needs or timeline happen to shift.