2027 Toyota Prius in Durham, NC
Starting at:1
$28,755
MPG
57 City
56 Highway
* EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2027 Prius LE; 53 city/54 hwy/54 combined mpg rating for 2027 Prius LE AWD; 52 city/52 hwy/52 combined mpg rating for 2027 Prius XLE, Limited and Nightshade Edition; and 49 city/50 hwy/49 combined mpg rating for 2027 Prius XLE AWD, Limited AWD and Nightshade Edition AWD. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle's condition and how/where you drive.See www.fueleconomy.gov.
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Modern look. Dynamic feel. Limitless possibilities.
DESIGN
- Sleek and stunning from all angles.
- Available 19-in. Aluminum Alloy Wheels
- All-black accents add to the allure of Prius.
PERFORMANCE
Equipped to handle the essentials.
- With a low center of gravity, Prius is designed to perform. Feel its nimble handling in every turn and stability during acceleration and braking, for a drive that’s all-around confident.
- Prius features a powerful hybrid engine: Underneath the hood is a fifth-generation Toyota Hybrid System with 196 net combined horsepower on AWD models, resulting in an impressive 0-60 mph of 7.0 seconds 2 for AWD models.
TECHNOLOGY
- Delight in your driving.
- Take advantage of Prius’ advanced tech that not only makes driving easier, but also gives you more driving confidence. You’ll find yourself enjoying all the benefits of what Prius can do for you.
*0% APR Offer: Available on 2026 Camry (Model #2559), 2026 Corolla (Model #1852), 2026 Tacoma (Model #7146), 2026 bZ (Model #2870), 2026 Tundra (Model #8261), and 2026 4Runner (Model #8642). Excludes TRD Pro models. 0% APR for 36 monthly payments of $27.78 for every $1,000 financed. No security deposit required. Adding options increases payment. Only a limited number of customers will qualify for the advertised APR. Tier 1 credit approval required. Not all applicants will qualify. Maximum amount financed is $30,000. Offer cannot be combined with other offers, customer cash, vehicle discounts, or special pricing. With approved credit through a dealer-approved lender. Offer excludes tax, tag, registration, title, Dealer Administrative Fee ($898), and Electronic Filing Fee ($94). Offer expires 12/31/2026. See Mark Jacobson Toyota for complete details. Advertised Price reflects the Dealer Smart Price and includes applicable dealer-installed accessories, Dealer Administrative Fee ($898), and Electronic Filing Fee ($94). Where applicable, dealer-installed accessories are included in the Advertised Price. Most new Toyota vehicles include dealer-installed window tint ($499). Some new Toyota vehicles in stock may include additional dealer-installed accessories, including but not limited to leather seating, heated seats, lift kits, wheels, running boards, or other accessories, which may not yet be reflected in the Advertised Price. Advertised Price does not include tax, title, license, registration, or other government fees. Special APR offers and dealer and/or customer incentives may not be combined. Not all customers will qualify for all offers. See dealer for complete details. Vehicle information, pricing, payments, incentives, specifications, equipment, availability, and incentives are believed to be accurate but are subject to change without notice. Although every effort is made to ensure accuracy, errors, omissions, or inaccuracies may occur. We reserve the right to correct them at any time. Advertised payment estimates are for illustrative purposes only and are based on well-qualified buyers. Actual down payment, APR, monthly payment, lease payment, incentives, and financing or leasing terms will vary based on credit approval, lender programs, manufacturer programs, and individual circumstances. Lease offers are subject to approved credit. Lessees are responsible for excess mileage, excessive wear and use, maintenance, and any applicable end-of-lease charges. Residency restrictions may apply. Option to purchase at lease end, if available, will be disclosed at lease signing.
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1Starting MSRP is the lowest Base MSRP for the series of a model and excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,295 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Prius, Prius Plug-in Hybrid, Toyota Crown, Mirai, GR86, GR Supra), $1,595 for Entry SUV (Corolla Cross, Corolla Cross HV), $1,595 for Small SUV (RAV4, RAV4 HV, RAV4 Plug-in Hybrid, bZ, bZ Woodland, C-HR), $1,595 for Mid SUV/Van (4Runner, 4Runner HV, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna, Land Cruiser, Toyota Crown Signia), $1,745 for Midsize Pickup (Tacoma, Tacoma HV), $2,195 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on Delivery, Processing and Handling.) Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. Dealer price will vary.
2Performance figures are for comparison only and were obtained with prototype vehicles by professional drivers.
2Performance figures are for comparison only and were obtained with prototype vehicles by professional drivers.