2023 Toyota Prius Prime
2023 Toyota Prius Prime in Durham, NC
MSRP
$32,350
0 Vehicles Available
Take charge of what’s possible.
With Prius Prime’s plug-in capability, you’ll find yourself going farther than you thought possible.
Technology
Advanced intelligence in every drive.
From helping you get into that perfect parking spot with Advanced Park,1 to getting you through stop-and-go traffic with Traffic Jam Assist, 2 Prius Prime is filled with smart technology to make everyday driving easier. Traffic Jam Assist requires an active Drive Connect trial 3 or subscription.
From helping you get into that perfect parking spot with Advanced Park,1 to getting you through stop-and-go traffic with Traffic Jam Assist, 2 Prius Prime is filled with smart technology to make everyday driving easier. Traffic Jam Assist requires an active Drive Connect trial 3 or subscription.
Performance
Optimized for performance.
Prius Prime's intelligent combination of its gas and electric motors is ready to deliver the thrill of 220 hp for every drive. You can also enjoy a manufacturer-estimated all-electric driving range of up to 44 miles4 to help bring efficiency to your commutes.
Prius Prime's intelligent combination of its gas and electric motors is ready to deliver the thrill of 220 hp for every drive. You can also enjoy a manufacturer-estimated all-electric driving range of up to 44 miles4 to help bring efficiency to your commutes.
Design
Design with purpose.
With an all-new design, Prius Prime is ready to take on tomorrow. Its sleek silhouette and lower center of gravity are defined by smooth curves and sharp details. Available, unique 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.
With an all-new design, Prius Prime is ready to take on tomorrow. Its sleek silhouette and lower center of gravity are defined by smooth curves and sharp details. Available, unique 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.
*Selling price excludes tax, tag, registration, title, and $798 dealer fees. Special APR offers and dealer and/or customer incentives cannot be combined.
Must present Internet Discount prior to purchase to receive savings. Dealer installed options are not included in pricing. Must present Internet Discount prior to purchase to receive savings.
*Though uncommon, it is possible for errors to occur when posting information. We appreciate your understanding and respecting our right to correct errors. All vehicle specifications, prices and equipment are subject to change without notice. See above for information on purchase financing and lease program expiration dates. Prices and payments (including the amount down payment) do not include tax, titles, tags, documentation charges, emissions testing charges, or other fees required by law or lending organizations. The estimated payments may not include upfront finance charges that must be paid to be eligible for the purchase financing program used to estimate the APR and payments. Listed Annual Percentage Rates are provided for the selected purchase financing or lease programs available on the current date. Program expiration dates reflect currently announced program end dates, but these programs are subject to change at any time.
Lessees will be financially responsible for mileage beyond the elected quantity and for vehicle maintenance and repairs and excessive vehicle wear. Option to purchase at lease end for an amount may be determined at lease signing. Payments may be higher in some states. You may not be able to combine other incentives with the purchase financing or leasing programs presented above. Residency restrictions may apply. See dealer for details.
Listed APR, down payment, payments, incentives and other terms are estimates for example purposes only. Information provided is based on very well-qualified buyers or lessees. The payment information provided here is not a commitment by any organization to provide credit, leases or other programs. Some customers may not qualify for listed programs. Your terms may vary. Lessor must approve lease. Credit approval required.
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Disclaimers
1 Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.
2 Traffic Jam Assist is not an automated driving system, requires driver supervision at all times, and is designed to function on controlled access freeways at speeds of 25 mph or less. Use this system in accordance with applicable laws. Before operating, refer to Owner’s Manual for instructions and limitations.
3 Drive Connect availability and accuracy depend on certain factors outside of Toyota's control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Requires app download/registration and subscription after trial (if applicable). Terms of Use apply. Data charges may apply. See Owner’s Manual and https://www.toyota.com/connected-services/
for limitations. To learn about Toyota's Connected Services data collection, use, sharing and retention practices, visit https://www.toyota.com/support/privacy-notice/.
Trial period begins on original purchase or lease date of new vehicle. Paid subscription required after trial (if applicable). Terms of Use apply.
4 Projected EPA-estimated 44-mile all-electric driving range when fully charged for 2023 Prius Prime SE, projected EPA-estimated 39-mile all-electric driving range when fully charged for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. EPA estimates not available at time of posting. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.